888.com Nabs Casino Operator of the Year Award, Announces Charity Day
It's the online casino industry's equivalent of the Oscars, with a flashy banquet and the full red carpet treatment for attendees at the annual eGaming Review Awards.
Winning a key award can also go a long way to drawing more and more traffic in an increasingly competitive industry and this year, when all the envelopes had been opened at London's Natural History Museum, one online casino operator walked away with yet another critical feather in its cap
The big winner: Gibraltar-based online gaming heavyweight 888.com, which was crowned with the prestigious Casino Operator of the Year title - not to mention the Land-links Partnership of the Year award for good measure.
It wasn't without stiff competition either, says Scott Longley, editor of eGaming Review:
"As with previous years, we think the quality of the candidates for the Awards on the short-lists points to the strength and depth of the industry as a whole."
Not set to rest on its laurels, 888.com is taking its title and pushing forward with its ever-increasing focus on responsible gaming activities, announcing that Oct. 10 will be its first-ever "charity day."
The gaming giant has pledged to contribute $100,000 to two organizations, Earth Action and World For World, and will facilitate its players in contributing a percentage of their playing money that day as well.
Says 888.com's Marketing Director, Matt Robinson: "This is the first time we have run a global charity day and we're delighted we can raise money for such important causes.
"It's a great opportunity for all of our players to work with us in contributing to important global issues -- simply by playing and enjoying our games."
Both charities are dedicated to environmental conservation and human rights, and players can choose which charity they wish to donate to or split their donation between the two.
To contribute, 888.com members only need to play their favorite casino games at 888.com or poker at 888.com's poker room, Pacific Poker. Alternatively, players can make a separate donation directly at the charities' Web sites.