Harrah's Entertainment Collaborates With 888 Holdings, Joins UK Market

Harrah's Entertainment Collaborates With 888 Holdings, Joins UK Market

Posted on 18/09/09 - by Theodor Mavrodis News

The economic problems within the U.S. have taken their tolls on land-based casinos but as online casinos keep growing, one Vegas casino has decided to take the appropriate measures and join the U.K. gambling market.

Tough Times For Land-Based Casinos
During July, land-based casinos suffered a 17% drop in gambling and that number is still falling. Travel costs, hotel costs and dining costs are just a few reasons we can point to as to why people are less willing to make the trip to Vegas during these doom and gloom days.

Online casinos are thriving however since players can enjoy these games whenever they want, right from the comfort of their own home. The great specials, promos and bonuses are also a key factor in the online casino boom, but you can't underestimate the ease of turning on your pc or mobile phone and having all those games right at your finger tips.

Harrah's To Enter UK Market
It's no surprise then that Vegas based Harrah's Entertainment has decided to team up with 888 Holdings, an agreement that will help the casino giant enter the United Kingdom's online casino market.

888 Holdings, owner of 888.com Casino, will provide Harrah's with online poker and casino services, including payment and customer services. The "multimillion-dollar" deal will make it possible for Harrah's to tap into the UK market with its Caesars Casino and World Series Of Poker brands.

Expanding The Brand
Back in May of last year, Mitch Garber was hired as chief executive officer of Harrah's Interactive Entertainment, a new subsidiary overseeing Harrah's efforts to expand its World Series of Poker brand online.

Garber was the CEO of Party Casino and so far, he seems to be doing a good job. Besides propelling Harrah's into the giant European market, Harrah's has also backed Barney Frank's legislation that was introduced in Congress with the goal to set up a framework to regulate online gambling for U.S. players.