William Hill Casino And CryptoLogic Continue Partnership

William Hill Casino And CryptoLogic Continue Partnership

Posted on 02/04/10 - by Theodor Mavrodis News

Good news William Hill fans. The casino giants have signed a new multi-year licensing deal with gaming provider Cryptologic, extending a partnership that has been very good for both sides.

10 New Games
The new deal will see Cryptologic provide William Hill Casino with at least 10 casino games over the next few years. If you are a player at William Hill, you're probably familiar with some of these games as 9 have already gone online. They include great titles like 'Bejeweled', 'Millionaires Club' and 'King Kong'.

Excellent Partnership
"This deal reaffirms our excellent relationship with WilliamHill.com, one of the most respected names in the gaming industry," said Brian Hadfield, President and Chief Executive Officer for CryptoLogic. Colin Cole-Johnson, Gaming Director for William Hill Online, shared the same enthusiasm with regard to the partnership.

"CryptoLogic's compelling and innovative games are one of the major reasons we have worked together for over a decade", he said. "Its branded slot games are a must-have for attracting and retaining players and providing a highly entertaining environment for our customers. We look forward to continuing our work with CryptoLogic."

Movies And Comics
CryptoLogic is well known for their video slots that are based on movies and comic book characters. These slots are the result of CrytpLogic's partnership with companies like DC Comics and a perfect example would be the brand new Superman slot.

As for this deal with William Hill Casino, CryptoLogic will receive recurring revenues based on the wagers placed by William Hill's players.